This YouTube video clip is a perfect example of why AI will not replace our talented people in the screen industry. It was reported in RNZ and in the Spin Off.
The Chat GPT AI generated video is just over 10 minutes long and is supposed to be about about keeping your phone silent in the cinema’s. Unfortunately, it was full of cultural appropriation, conspiracy theories, racial stereotypes, miss pronunciations of the Māori language and overall misinformation among many other inappropriate statements and imagery.
The creator according to RNZ was an American person who used a few Google searches to learn about Aotearoa New Zealand.
Lessons when using AI to create content:
1. Use local people to create content
2. Fact check with a human who has expert knowledge on the content
3. Peer review AI generated content
4. Stakeholder engagement is essential in the whole AI life cycle and prior to publishing.