Principles for Digital Identity

Introduction Digital identity in New Zealand (DIiNZ) must recognise that Māori identity is not only an attribute of an individual account, but also relational, collective, and grounded in whakapapa, whānau, hapū, iwi, whenua and other traditional collective identity mechanisms. Most digital identity systems begin from a different assumption, that one person, one account, verified by … Read more

Social Licence and Te Tiriti o Waitangi

People at a desk with computers talking

What is a social licence? A social licence to operate (SLO) is the ongoing acceptance or approval that an organisation receives from communities and other groups affected by its activities. It is different from formal legal permission. A social licence reflects trust and credibility built through responsible practices, ethical behaviour and meaningful engagement. The idea … Read more

NZ racist AI generated ad

Clip from the advert depicting a man in a headlock

Voyager Broadband‘s (Actrix Networks, 1st Domains / Affordable Domains / Register Direct) latest advertisement (via RNZ) shows two Māori/Pacific men, one of whom is attacking a Pākehā man by having him in a chocker hold on the floor, after their internet drops out during a UFC match on the television. The advert was made with … Read more

FAQ

Expertise & Definitions This page gives direct, plain-language answers to the questions organisations most often ask Taiuru & Associates about AI governance, Māori Data Sovereignty, and Māori rights in digital and AI systems. It also defines the core terms used across this work. It is maintained by Dr Karaitiana Taiuru (JP, MInstD), a New Zealand … Read more

Māori led framework for data centre development

data centre

This article explores a proposed Māori led framework for datacentre development. Using a Māori owned and developed framework using environmental protections that are interwoven in tikanga Māori that respect and utilise the New Zealand environment. It argues that by doing so, New Zealand could sustainably cater to the development of AI and Data centres. This … Read more

Māori Data Sovereignty preferences in GenAI

This post analyses public preferences of the use of GenAI in the policy decision-making process across New Zealand and compares non-New Zealand Māori to other New Zealand’s preferences. The methodology is at the end of the article. Public preferences of the use of GenAI in the policy decision-making process across New Zealand. Each column is … Read more

Tikanga Māori with Smart glasses

Smart Glasses

There is an urgent need for marae to implement new kawa and tikanga to protect the people form anonymously being AI’s training data. Camera glasses (pervert glasses) now sold at Kmart for ninety-nine dollars, and other more expensive glasses with facial recognition updates, recording video and stills, wired to an AI assistant are about to … Read more

Record of stolen Māori Knowledge by AI

Scraped

My ongoing investigation of scraped and stolen Māori knowledge by AI has identified more than 80 Māori authors, 8 non Māori kaupapa Māori authors (194 plus titles) and song artists; 100’s of videos from Te Karere TVNZ and Marae TV sourced primarily from YouTube, Māori academics articles published in Elsevier and JSTOR, including texts from … Read more

Deep fake harms real scenario and new legislation

Too often in New Zealand, AI safety folk (who usually have a high level of privilege or are detached from vulnerable communities), will reference international AI stories highlighting harms while being oblivious to local harm stories. This is important from the perspective that New Zealand is not immune from AI harms and it helps politicians … Read more

Tikanga AI images of a person

A New Zealand model Elijah Timmins-Scanlon alleges streetwear brand Huffer is generating models with AI, using the likeness of models from previous Huffer campaigns, without disclosure. Shockingly, On 6 June, Huffer wrote to him demanding he “immediately remove, or amend” posts it claimed may breach the Harmful Digital Communications Act 2015  and asserted a right … Read more

Māori Data Sovereignty and the Fragility of Borrowed AI

Anthropic the company behind the Claude AI received with no warning or explanation, a directive directing them to immediately suspend access to their Fable 5 and Mythos 5 models for all foreign nationals in America and all non-Americans on the planet, . This included New Zealand who had access for several days prior. “Fable 5 … Read more

Human Oversight in Automated Decision Making

Robot at a computer monitor in a dark room.

The New Zealand media continue to report on AI harms from a western, academic, middle-class perspective while continuing to make invisible communities silent and ignored. This is a te ao Māori perspective of the recent MSD automated Decision Making law that was passed, delving deep into community harms for Māori. I have spent years documenting … Read more

Ministry’s AI Guidance- wrong Māori advise

The Ministry for Regulation’s Responsible AI in Action guidance (May 2026) represents a credible foundation for regulators engaging with Artificial Intelligence. However, the guidance contains a significant and consequential gap: its treatment of Te Tiriti o Waitangi and Māori data sovereignty is underdeveloped, incorrect, outdated, and structurally undermined by the absence of Māori voices in … Read more

NZ FTA with India – dangers for Māori

In 1907, the New Zealand Government passed an Act with a single purpose: to suppress tohunga and the traditional Māori knowledge and beliefs they held. It was not repealed until 1962. This was in addition to the Natives Schools Act, repression of reo Māori and culture and other systematic cultural erasure. I grew up seeing … Read more

Replacing public servants with AI – costs to Māori

ai ethcs nz

The current coalition government has announced the elimination of approximately 8,700 public sector positions or 14% of the public workforce alongside NZ$2.4 billion in spending reductions over three years, with AI deployed as the replacement mechanism. The PSA has been direct in its assessment: AI is being used as a justification for politically driven job … Read more

Māori Privacy Survey Findings

ai ethcs nz

The Office of the Privacy Commissioner’s 2026 survey on privacy concerns and the use of personal information tells a story that New Zealand policymakers, technologists, and public institutions would do well to read carefully. More than half of all New Zealanders, 52 percent say they are concerned about their individual privacy. Among Māori, that figure … Read more

AI Agents and Legal Personhood in New Zealand

In this article I extend my earlier analysis of Māori cultural perspectives on AI sentience and legal personhood to the specific and urgent case of agentic AI systems, those capable of autonomous, persistent, goal directed action across digital environments. I argue that Mead’s tikanga Māori framework that I have previously applied to static AI models … Read more