Social Licence and Te Tiriti o Waitangi

People at a desk with computers talking

What is a social licence? A social licence to operate (SLO) is the ongoing acceptance or approval that an organisation receives from communities and other groups affected by its activities. It is different from formal legal permission. A social licence reflects trust and credibility built through responsible practices, ethical behaviour and meaningful engagement. The idea … Read more

NZ racist AI generated ad

Clip from the advert depicting a man in a headlock

Voyager Broadband‘s (Actrix Networks, 1st Domains / Affordable Domains / Register Direct) latest advertisement (via RNZ) shows two Māori/Pacific men, one of whom is attacking a Pākehā man by having him in a chocker hold on the floor, after their internet drops out during a UFC match on the television. The advert was made with … Read more

Māori led framework for data centre development

data centre

This article explores a proposed Māori led framework for datacentre development. Using a Māori owned and developed framework using environmental protections that are interwoven in tikanga Māori that respect and utilise the New Zealand environment. It argues that by doing so, New Zealand could sustainably cater to the development of AI and Data centres. This … Read more

Tikanga Māori with Smart glasses

Smart Glasses

There is an urgent need for marae to implement new kawa and tikanga to protect the people form anonymously being AI’s training data. Camera glasses (pervert glasses) now sold at Kmart for ninety-nine dollars, and other more expensive glasses with facial recognition updates, recording video and stills, wired to an AI assistant are about to … Read more

Deep fake harms real scenario and new legislation

Too often in New Zealand, AI safety folk (who usually have a high level of privilege or are detached from vulnerable communities), will reference international AI stories highlighting harms while being oblivious to local harm stories. This is important from the perspective that New Zealand is not immune from AI harms and it helps politicians … Read more

Tikanga AI images of a person

A New Zealand model Elijah Timmins-Scanlon alleges streetwear brand Huffer is generating models with AI, using the likeness of models from previous Huffer campaigns, without disclosure. Shockingly, On 6 June, Huffer wrote to him demanding he “immediately remove, or amend” posts it claimed may breach the Harmful Digital Communications Act 2015  and asserted a right … Read more

Human Oversight in Automated Decision Making

Robot at a computer monitor in a dark room.

The New Zealand media continue to report on AI harms from a western, academic, middle-class perspective while continuing to make invisible communities silent and ignored. This is a te ao Māori perspective of the recent MSD automated Decision Making law that was passed, delving deep into community harms for Māori. I have spent years documenting … Read more

Ministry’s AI Guidance- wrong Māori advise

The Ministry for Regulation’s Responsible AI in Action guidance (May 2026) represents a credible foundation for regulators engaging with Artificial Intelligence. However, the guidance contains a significant and consequential gap: its treatment of Te Tiriti o Waitangi and Māori data sovereignty is underdeveloped, incorrect, outdated, and structurally undermined by the absence of Māori voices in … Read more

Replacing public servants with AI – costs to Māori

ai ethcs nz

The current coalition government has announced the elimination of approximately 8,700 public sector positions or 14% of the public workforce alongside NZ$2.4 billion in spending reductions over three years, with AI deployed as the replacement mechanism. The PSA has been direct in its assessment: AI is being used as a justification for politically driven job … Read more

Māori Privacy Survey Findings

ai ethcs nz

The Office of the Privacy Commissioner’s 2026 survey on privacy concerns and the use of personal information tells a story that New Zealand policymakers, technologists, and public institutions would do well to read carefully. More than half of all New Zealanders, 52 percent say they are concerned about their individual privacy. Among Māori, that figure … Read more

AI Agents and Legal Personhood in New Zealand

In this article I extend my earlier analysis of Māori cultural perspectives on AI sentience and legal personhood to the specific and urgent case of agentic AI systems, those capable of autonomous, persistent, goal directed action across digital environments. I argue that Mead’s tikanga Māori framework that I have previously applied to static AI models … Read more

Google DeepMind hires ‘philosopher’ to work on machine consciousness

AI machine sentience

As AI systems grow more capable, companies appear increasingly willing to look beyond traditional engineering disciplines for guidance on questions that touch on consciousness, identity and what it means to interact meaningfully with a machine. On 13 April 2026, Google DeepMind announced it had hired philosopher Henry Shevlin to study machine consciousness, human AI relationships, … Read more

Mana Without Mātauranga – Digital Ethics

There is a pattern in New Zealand’s AI and data governance landscape that is rarely named directly, but it is immediately recognisable to anyone who has worked in this space. When organisations, government agencies, technology companies, universities, and research institutions decide they need Māori input into their AI and Data ethics frameworks, they do not, … Read more

Human Resilience with AI

I was honoured to be one of the 386 international AI ethics experts to contribute a short essay to the “Building a Human Resilience Infrastructure for the Age of AI: Experts Call for Radical Change Across Institutions, Social Structures” report and contribute a Te Ao Māori perspective to the Epistemic Vigilance: Discerning Truth, Illusion and … Read more

Briscoes and Rebel Sport FRT with no visible Māori consultation

As facial recognition technology (FRT) is gradually being implemented across New Zealand’s retail landscape, a troubling gap has emerged in how one of the country’s major retailers is handling its rollout and ignoring Māori Data Sovereignty Principles. With only internal notices, Briscoes Group operator of Briscoes Homeware and Rebel Sport has been trialling FRT across … Read more

Governing in the Age of Artificial Intelligence

Gemini generated image. Prompt is create an image of artificial intelligence of ethics with different cultured people around a table.

Artificial intelligence is no longer an emerging technology on the horizon, it is here, transforming industries, reshaping workforces, and fundamentally altering how organisations create value. For New Zealand boards, AI represents both a profound opportunity and a significant governance challenge. Directors who treat AI as purely a technical matter, something to be delegated to the … Read more