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Te Kete o Karaitiana Taiuru (Blog)

Angry AI bot behind a driving wheel

AI is changing Māori culture

It’s a cultural norm for Māori to mihi or greet people with a ‘Kia ora’ or other salutation when in person and written communications, and over the recent years in online video.

In the early 2000’s when email was  relatively new, many Māori would include several sentences to a paragraph of mihimihi in each email and each response. My feeling at the time, this was done as it was against our cultural norms to send a written form of communication when the alternatives were to ring or to physically see the person face to face to correspond your message.

With the recent introduction of online AI tools such as ChatGPT, it is not unusual for Māori to say “Kia ora” to the AI, and or thank the AI for the outputs by saying thigs such as ‘ngā mihi’. There are also multiple reports of people forming friendships and others are falling in love with and having a romantic relationship with an AI.

From a Māori culture perspective, as I have written many other times, AI could be considered to have a mauri, could be considered for legal personhood in New Zealand, does use our taonga – Māori Data and produces a taonga with Māori Data as an output.

In terms of greeting an AI, it is another new cultural norm that Māori either intentionally or through natural attrition stop greeting and other salutations to AI.

If you write “Kia ora” and “ngā mihi nui” the next time you are using ChatGPT, you could use as much 40 to 50 millilitres of water, or over 25 times, about 1 litre of water, according to research from the University of California.

According to this media article

Last week, an X user posted: “I wonder how much money OpenAI has lost in electricity costs from people saying ‘please’ and ‘thank you’ to their models.” The post has been viewed 5.7 million times as of press time.”

Altman replied the following day: “Tens of millions of dollars well spent—you never know.”

The cultural implications for Māori and others is that the AI will talk to you the same way you talk to it. Microsoft’s Kurtis Beavers, a director on the design team for Microsoft Copilot writes about the dilemmas of being polite to an AI to receive a polite conversation “Why Using a Polite Tone with AI Matters.

It is a cultural shift that many Māori will need to adjust to, and balance being kaitiaki of our environment, Papatūānuku and Tangaroa, etc.

The ethical issues of how we consider and interact with AI will need to be debated and new tikanga will need to be created from our marae. In the mealtime, each of us should consciously consider how we use AI and its impacts on the environment.

DISCLAIMER: This post is the personal opinion of Dr Karaitiana Taiuru and is not reflective of the opinions of any organisation that Dr Karaitiana Taiuru is a member of or associates with, unless explicitly stated otherwise.

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