Personal Māori Data Sovereignty

Data Leakage

I am often asked by individuals how they can better implement Data and Digital Sovereignty in their home and whānau lives. Here are some immediate steps you can take that will protect your privacy and save you money. Primary audience is non-technically literate people using a Windows computer, who want to save money and increase … Read more

Mana Without Mātauranga – Digital Ethics

There is a pattern in New Zealand’s AI and data governance landscape that is rarely named directly, but it is immediately recognisable to anyone who has worked in this space. When organisations, government agencies, technology companies, universities, and research institutions decide they need Māori input into their AI and Data ethics frameworks, they do not, … Read more

Human Resilience with AI

I was honoured to be one of the 386 international AI ethics experts to contribute a short essay to the “Building a Human Resilience Infrastructure for the Age of AI: Experts Call for Radical Change Across Institutions, Social Structures” report and contribute a Te Ao Māori perspective to the Epistemic Vigilance: Discerning Truth, Illusion and … Read more

AI Bias with Māori in Job Interviews

The past few days we are hearing about AI and recruitment issues with you a young man who faced bias. I am increasingly concerned that the media is not giving Māori any consideration with their AI bias stories, relying on academics for opinions and for them to talk about us like we are not capable … Read more

Meta’s Digital Ghost Patent

digitalghost

Meta’s Digital Ghost Patent: A Te Ao Māori Analysis   IMPORTANT NOTICE FOR FACEBOOK AND META USERS On 30 December 2025, Meta was granted a United States patent that would allow its platforms to use Artificial Intelligence to construct a digital simulation of you, trained on your posts, messages, voice recordings, browsing history, and purchases and … Read more

Governing in the Age of Artificial Intelligence

Gemini generated image. Prompt is create an image of artificial intelligence of ethics with different cultured people around a table.

Artificial intelligence is no longer an emerging technology on the horizon, it is here, transforming industries, reshaping workforces, and fundamentally altering how organisations create value. For New Zealand boards, AI represents both a profound opportunity and a significant governance challenge. Directors who treat AI as purely a technical matter, something to be delegated to the … Read more

Kaupapa Māori AI Framework

I am excited to release, perhaps the world’s first Indigenous Peoples AI Framework for understanding and describing the nature of an Artificial Intelligence (AI). Drawing on mātauranga Māori, tikanga Māori, and te reo Māori, the framework is encapsulated in the whakatauāki :He Tangata, He Karetao, He Ātārangi” (A person, a puppet, a shadow). Each term describes … Read more

Facial Recognition, Algorithmic Bias, and Compounded Harm to Māori and Pacific Communities

A new paper I’ve written looks at Foodstuffs South Island’s facial recognition trial in Christchurch and raises serious questions about who bears the risk. The three trial stores sit in suburbs where Māori and Pacific populations are well below the city average. The stores excluded from the trial are in the suburbs with the highest … Read more

Responsible AI in New Zealand

Scale of justice with AI on each side and binary in the background.

New Zealand has developed a comprehensive suite of AI governance instruments, including the Algorithm Charter (Stats NZ, 2020), Privacy Act 2020, Digital Identity Services Trust Framework Act 2023, Biometric Processing Privacy Code 2025 (Office of the Privacy Commissioner, 2025), and responsible AI guidance for both public and private sectors (Ministry of Business, Innovation and Employment, … Read more

Māori AI and Unequal Futures

The New Zealand Reserve Bank released a report “Assessing AI and Robotics Exposure in the New Zealand Labour Market Using Large Language Models“. The analysis finds that Māori workers appear to have lower exposure to AI and robotics than other groups. While this may initially seem positive, it risks being misinterpreted. In the report, higher AI … Read more

Autonomous AI Governance Guidance for New Zealand Organisations

This document provides governance guidance for New Zealand organisations considering the deployment of autonomous AI agents. It is not legal advice. It is written by a practitioner with governance experience in New Zealand and expertise in international AI governance. Autonomous AI agents such as OpenClaw represent a material shift in organisational risk. Unlike conventional AI, … Read more

AI blackface – Is te ao Māori next?

First Nations man in the forest in Australia.

A social media wildlife expert called a First Nations version of Steve Irwin drew a large following that The Guardian exposed the account as an AI-generated character. A South African content creator reportedly ran the operation from New Zealand. Indigenous experts have described the account as AI and digital blackface: modern racial impersonation that simulates … Read more

Bias in Health AI

When Clinical Algorithms Don’t See Us. Māori Data Sovereignty Approaches to Detecting and Mitigating Bias in Health AI The rapid adoption of artificial intelligence (AI) and algorithmic decision support in health systems is unfolding within long standing patterns of inequity for Indigenous peoples. In Aotearoa New Zealand, Māori already experience systematic barriers to care, racism, … Read more

Māori Forensic Deceased Data

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Tikanga Māori Perspectives on Forensic Data: Dr Angela Clark on Digital Governance for Tūpāpaku in Aotearoa New Zealand Emerging forensic technologies, high-resolution imaging, 3D reconstructions, and AI-assisted analysis are rapidly changing how data from tūpāpaku (the deceased) is created, used, shared, and stored in Aotearoa New Zealand. While these tools can improve identification outcomes and … Read more

Māori views of Digital Credentials

In New Zealand, a digital credential is a secure, digital version of something that proves who you are or what you’re entitled to, for example your identity, age, or role in a business that you can store in a wallet style phone or device app and present online or in person. This includes your digital … Read more

Will the AI bubble burst

ai burst

Is the AI Bubble About to Burst? Understanding the 2025 Market Wobble Recent headlines warning of an “AI bubble burst” have dominated tech news as AI-linked stocks experience significant volatility. But before we panic, we need to understand: what does history tell us about technology booms, busts, and the real value that emerges afterward? AI … Read more

AI and Generative AI Policy template for education

children typing on a laptop

An AI & Generative AI Policy in education isn’t optional anymore. Schools and tertiary institutions are already surrounded by AI, whether they have a policy or not. Students are using ChatGPT style tools to draft essays, teachers are turning to AI to plan lessons, and admin teams are experimenting with AI for reporting, analytics, and … Read more

Risks of AI Agents to Māori

UNESCO/AIGeneratedAttribution 4.0 International (CC BY 4.0)

AI Agents are to Māori what Captain Cook and his Endeavour Ship and crew were. If Māori understood the challenges and intergenerational colonisation they were capable of, the historical outcomes would be very different. Artificial Intelligence (AI) agents are rapidly becoming autonomous actors within social, economic, and governmental systems. For Māori, these agents introduce new … Read more