Māori Culture Guidelines for Brand Owners and Marketing

appropriation

These high level guidelines have been written by Karaitiana Taiuru who has been involved with Māori Cultural rights, Indigenous and Traditional Knowledge and assisting brands both in New Zealand and internationally for over 25 years. Last updated January 10 2021. The motivation to write this document is to provide an introduction to Māori cultural appropriation … Read more

Classic racist reply to claims of cultural appropriation

rangatiratanga

I have been calling out and educating perpetrators of cultural appropriation for decades. Of the hundreds of responses and abuse mocking me, there is a common theme as follows: As a Maori/Indigenous Person (etc) you wear European clothes, a European watch, use a computer that your people didn’t use to have, drive a car which … Read more

Māori Cultural considerations with Facial Recognition Technology in New Zealand

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The New Zealand Police, Customs, Ministry of Justice, DIA and other government agencies have a wide arsenal of Facial Recognition technologies with little or no regulation or consultation with Māori. This will likely lead to the likelihood of further widespread discrimination and cultural unsafe practices that will directly impact Māori as we have already seen … Read more

Māori business self identification – end of racist profiling

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Stuff reported a story that Māori businesses will soon have the opportunity to self identify as Maori. For the first time, a national register will let companies say if they identify as a Māori business. A change to the National Business Number register will give Māori enterprises the option to record data that identifies them … Read more

Kiwiana, Religious abuse or appropriation?

tiki

This article discusses the inappropriate and satirical usage of Māori religious icons and racial stereotypes of Māori in the Tasti bar advert that TVNZ recently played on air. The advert is also online here.   UPDATE: Tasti apologise and state they will remove the advert. Their media statement here.     The advert promotes racism … Read more

Tips to protect tapu and Māori knowledge online

appropriation

Cultural appropriation of taonga Māori online is continually increasing despite the backlash on social media and in the media (mainstream and Māori). Just recently one art shop in Nelson who continued to offer offensive culturally appropriated art, despite apologising to the local Iwi, was forced to shut down. This post provides a number of suggestions … Read more

Treaty of Waitangi/Te Tiriti and Māori Ethics Guidelines for: AI, Algorithms, Data and IOT

Author: Karaitiana Taiuru Published: May 04, 2020 ISBN: 978-0-9582615 ISBN: 0-9582597-6-3 (Digital) Download Citation: (Taiuru, K. 2020. Treaty of Waitangi/Te Tiriti and Māori Ethics Guidelines for: AI, Algorithms, Data and IOT. Retrieved from http://www.taiuru.Maori.nz/TiritiEthicalGuide).   Copyright © Copyright Treaty of Waitangi/Te Tiriti and Māori Ethics Guidelines for: AI, Algorithms, Data and IOT by Karaitiana Taiuru … Read more

Māori Cultural Appropriation

appropriation

I was recently interviewed about Cultural Appropriation for an AUT Bachelor of Communication Studies paper about Intercultural Communication. The first part of the interview was via email, then video. I feel that this information may be useful to others, so I am publishing it. 1: Karaitiana, you have spent many years challenging the use of inappropriate … Read more

Karakia or cultural appropriation

appropriation

This article is about karakia in post-colonial New Zealand and introduced religious influences that have changed Māori cultural beliefs and practices. This is not an article about religions and what religion is the more appropriate. Every person has a right to practice their own religious beliefs without hurting others or being hurt because of their … Read more

Waitangi Day 2020: Flag cultural faux pa

The Christchurch City Council (CCC) and the Okains Bay Māori and Colonial Museum held their 45th Waitangi Day celebration with a citizenship ceremony at Opara (Okains Bay), Banks Peninsula, South Island. The Christchurch City Council and the Okains Bay Māori and Colonial Museum chose to ignore flying the national Māori flag recognised by the New … Read more

Indigenising knowledge of Telecommunications and Smart Phones

The complete paper in a pdf format can be downloaded here. An introduction, explanation and indigenising of current day natural phenomena radio technologies that are used for technologies such as 3G, 4G and 5G for mobile phones and indigenises modern day smart phones. Then, the paper compares pre colonial communications and traditional knowledge to explain … Read more

TradeMe guilty of cultural misappropriation

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As a descendant of Tūwharetoa, I have no idea if my whakapapa is being offered for sale on TradeMe, just like any other descendant of Tūwharetoa wouldn’t. I agree that the whakapapa is personal property, but not of one individual selling it, but to the whānau, hapū and Iwi that the whakapapa is about. New … Read more

Submission to the Law Commission: DNA in Criminal Investigations

In 2019 the Law Commission called for public submissions regarding the Use of DNA in Criminal Investigations. This is my public submission and impacts on Māori culture and Tikanga Māori. Introduction What is a Taonga Why DNA is a Taonga C.1 Tikanga C.2 Traditional Knowledge Data Sovereignty of DNA samples Māori world view Recommendations References … Read more

DNA is a Taonga: A Customary Māori Perspective

Introduction What is a Taonga Tikanga –Whakapapa – Mauri – Wairua Traditional Knowledge Loss of customary knowledge Data Sovereignty of DNA samples Digital Colonisation Tikanga Test Links of Interest References Download the paper in pdf Introduction This paper was originally written in direct response to the Law Commission’s public consultation (and forms a part of … Read more

NZ businesses continue to appropriate Māori culture

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New Zealand businesses continue cultural appropriation of Māori culture in their marketing. I believe that cultural appropriation of Māori has become normalised over multiple generations by New Zealand businesses. We cannot directly blame the businesses, but we need to learn from these experiences and deploy better protection mechanisms and new partnerships to stop appropriation. Firstly, … Read more