Māori cultural considerations with AI, Algorithms, Big Data and Robotics are discussed here as well as ethics and treaty of Waitangi values.
BP New Zealand appears to have used Māori culture without consultation, offering Fair Trade coffee that will help you to become more fertile by placing the Polynesian recognised deity of fertility Tiki in the corner of it marketing material. Moreover, the Tiki used in the marketing appears to be a West coast of the North Island … Read more
Belgium Beer brewer Brussels Beer Project removed their offensive beer label within hours of the New Zealand media publishing concerns at the cultural appropriation. This is now the 5th craft brewer this year that has removed offensive beer labels after my complaints. This case differs from the others. In this instance the New Zealand media … Read more
28 hours after writing a public tweet (DM UK media) and a detailed article on my web site accusing UK brewery Rammy Craft of ignoring correspondence regarding culturally offensive beer label, they reply with an explanation and apology. The email reply is copied in full is below. It is frustrating that it took 7 weeks, seeking … Read more
Rammy Craft Ales, a UK brewer producer of the beer labeled Flaori Maori have ignored several communications over the past 7 weeks that their beer label is likely to be offensive to Maori. This is the fourth UK brewery I have approached this year, and the only brewery who has not communicated and or rectified … Read more
I was interviewed to contribute a Māori perspective to the The Artificial Intelligence Forum of New Zealand (AIFNZ) inaugural report. It appears as though only my statement was published with no acknowledgements. In the whole report Māori is only considered in the Part Three: AI and Society, Artificial Intelligence Shaping a Future New Zealand. The … Read more
A third UK brewery in the past few months has removed offensive to Māori beer labels and apologised after being made aware of the fact. As with the other two cases to date, I used the same letter I originally wrote and modified the names to suit the company and the beer brand. As in … Read more
I was approached by whanau in the UK about the Whakatu beer logo (see below). I was asked if I could/would do anything as I have has some success in the past with such cultural appropriation. After looking at Exmoor marketing document, I agreed. The following images are from the web, not the marketing document. … Read more
This analysis uses two apps offered by Te Wānanga o Aotearoa and looks at their tikanga and privacy issues. The purpose of the article is to raise awareness of traditional knowledge being used to create new ideas to attract youth Māori to new initiatives such as education and being proud to be Māori. Their third … Read more
A craft brewery in a small town in England, branded a small batch of their beer NZ Pale Ale with an image that is likely to be offensive to a large population of Māori. Within hours of raising the issue with the Managing Director, the company apologized and removed all of the material from their … Read more
After writing my story about Huggies New Zealand (owned by international company Kimberly-Clark Corporation) and their incorrect and offensive baby names advise on their web site, I contacted Radio Waatea who very professionally and neutrally interviewed me on the topic on March 08 . I too was cautious with my wording on this very serious matter. … Read more
HuggiesNZ a trusted brand for new parents is an example of a corporation discriminating against Māori with little or no disregard to the long term implications for individuals, cultures and laws. Their advice, if followed, could cause irreversible damage to children and parents. Huggies respond here. Prior to December 29 2008, or over 10 years prior to … Read more
The early years of .nz Internet domain names saw Māori and Iwi marginalized and ignored, Māori domain names held to ransom and Iwi dictated to about their online representation. This is important to remember as a domain name is the digital equivalent of a pepeha, tā moko or whakapapa for online Māori. The consequence of … Read more
A presentation given to the BSidesWLG 2017 conference on Māori cultural ethical considerations in Information Security (infosec). The point of the presentation was to very broadly and at a high level touch on private and government infosec communities to raise awareness of tikanga Māori issues. The presentation is available here. BSidesWLG is a diverse and inclusive information … Read more
Identifying ancestry and family links with a person’s tribal affiliations and whakapapa (genealogy) to the land via pepeha (formulaic expression of ancestral connections) is one of the most common and integral forms of identification in the Māori world: hence the common question “Nō hea koe?” translated as “Where are you from?” This scoping report will … Read more
Digitising whakapapa records and images of tipuna to be shared on the Internet is increasingly becoming common practice without any discussion about the consequences. Internet protection agencies such as NetSafe have no cultural resources to advise Maori of potential issues. Whakapapa and tipuna images including images of the dead, that are accessed via wifi Internet … Read more
The terms ‘tribal member’ and ‘hapū member’ are colonial terms with a number of detrimental connotations. Many Indigenous Peoples of the world have suffered the same fate with colonial and derogatory terms to describe them. The definition of the word ‘tribal’ includes a division of a barbarous race of people. The definition of the word … Read more
Digitising images of ancestors, taonga and places of cultural value and then sharing the image with whanau and friends on the Internet is common, as it is quick and easy to share with multiple people with just a few clicks of a button. Regularly I see ancestor images at marae being photographed on someones smart … Read more
The definition of a keyboard warrior is often used by non technically literate people as a derogatory term applied to online trolls/cyberbully and people who are online activists using technology to fight and raise concerns for a cause. Warrior is a term often reserved for elite special forces, learned people of fighting arts and experts of contact sports. … Read more