NZ racist AI generated ad

Clip from the advert depicting a man in a headlock

Voyager Broadband‘s (Actrix Networks, 1st Domains / Affordable Domains / Register Direct) latest advertisement (via RNZ) shows two Māori/Pacific men, one of whom is attacking a Pākehā man by having him in a chocker hold on the floor, after their internet drops out during a UFC match on the television. The advert was made with … Read more

Māori Data Sovereignty preferences in GenAI

This post analyses public preferences of the use of GenAI in the policy decision-making process across New Zealand and compares non-New Zealand Māori to other New Zealand’s preferences. The methodology is at the end of the article. Public preferences of the use of GenAI in the policy decision-making process across New Zealand. Each column is … Read more

Tikanga Māori with Smart glasses

Smart Glasses

There is an urgent need for marae to implement new kawa and tikanga to protect the people form anonymously being AI’s training data. Camera glasses (pervert glasses) now sold at Kmart for ninety-nine dollars, and other more expensive glasses with facial recognition updates, recording video and stills, wired to an AI assistant are about to … Read more

Record of stolen Māori Knowledge by AI

Scraped

My ongoing investigation of scraped and stolen Māori knowledge by AI has identified more than 80 Māori authors, 8 non Māori kaupapa Māori authors (194 plus titles) and song artists; 100’s of videos from Te Karere TVNZ and Marae TV sourced primarily from YouTube, Māori academics articles published in Elsevier and JSTOR, including texts from … Read more

Human Oversight in Automated Decision Making

Robot at a computer monitor in a dark room.

The New Zealand media continue to report on AI harms from a western, academic, middle-class perspective while continuing to make invisible communities silent and ignored. This is a te ao Māori perspective of the recent MSD automated Decision Making law that was passed, delving deep into community harms for Māori. I have spent years documenting … Read more

Ministry’s AI Guidance- wrong Māori advise

The Ministry for Regulation’s Responsible AI in Action guidance (May 2026) represents a credible foundation for regulators engaging with Artificial Intelligence. However, the guidance contains a significant and consequential gap: its treatment of Te Tiriti o Waitangi and Māori data sovereignty is underdeveloped, incorrect, outdated, and structurally undermined by the absence of Māori voices in … Read more

AI Agents and Legal Personhood in New Zealand

In this article I extend my earlier analysis of Māori cultural perspectives on AI sentience and legal personhood to the specific and urgent case of agentic AI systems, those capable of autonomous, persistent, goal directed action across digital environments. I argue that Mead’s tikanga Māori framework that I have previously applied to static AI models … Read more

Mana Without Mātauranga – Digital Ethics

There is a pattern in New Zealand’s AI and data governance landscape that is rarely named directly, but it is immediately recognisable to anyone who has worked in this space. When organisations, government agencies, technology companies, universities, and research institutions decide they need Māori input into their AI and Data ethics frameworks, they do not, … Read more

AI Bias with Māori in Job Interviews

The past few days we are hearing about AI and recruitment issues with you a young man who faced bias. I am increasingly concerned that the media is not giving Māori any consideration with their AI bias stories, relying on academics for opinions and for them to talk about us like we are not capable … Read more

Kaupapa Māori AI Framework

I am excited to release, perhaps the world’s first Indigenous Peoples AI Framework for understanding and describing the nature of an Artificial Intelligence (AI). Drawing on mātauranga Māori, tikanga Māori, and te reo Māori, the framework is encapsulated in the whakatauāki :He Tangata, He Karetao, He Ātārangi” (A person, a puppet, a shadow). Each term describes … Read more

Māori Forensic Deceased Data

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Tikanga Māori Perspectives on Forensic Data: Dr Angela Clark on Digital Governance for Tūpāpaku in Aotearoa New Zealand Emerging forensic technologies, high-resolution imaging, 3D reconstructions, and AI-assisted analysis are rapidly changing how data from tūpāpaku (the deceased) is created, used, shared, and stored in Aotearoa New Zealand. While these tools can improve identification outcomes and … Read more

AI and Generative AI Policy template for education

children typing on a laptop

An AI & Generative AI Policy in education isn’t optional anymore. Schools and tertiary institutions are already surrounded by AI, whether they have a policy or not. Students are using ChatGPT style tools to draft essays, teachers are turning to AI to plan lessons, and admin teams are experimenting with AI for reporting, analytics, and … Read more

Risks of AI Agents to Māori

UNESCO/AIGeneratedAttribution 4.0 International (CC BY 4.0)

AI Agents are to Māori what Captain Cook and his Endeavour Ship and crew were. If Māori understood the challenges and intergenerational colonisation they were capable of, the historical outcomes would be very different. Artificial Intelligence (AI) agents are rapidly becoming autonomous actors within social, economic, and governmental systems. For Māori, these agents introduce new … Read more

AI and Pepeha

Cam River

After generations of successful assimilation of Māori culture by governments including Native Schools, Tohunga Suppression Act, The Hunn Report, etc, many Māori were left without knowing their identity. There has been an increasing trend for those Māori individuals to reclaim back that knowledge. For many people, they are disconnected from their families and communities, so … Read more

Protecting Māori from AI and algorithmic bias

Co Pilot image: create an image of tino rangatiratanga flag, digital networks with binary, moko and a marae

The digital future is being written right now. AI is already here. Māori are at a crossroads. Māori Data Sovereignty is now a must. In an increasingly digitised world, Artificial Intelligence systems and algorithms shape key aspects of daily life, from healthcare to law enforcement. However, these technologies are often developed without sufficient regard for … Read more

New Zealand and Māori AI Sovereignty

This article considers why building sovereign AI capability within New Zealand is not just a technological imperative, it is a strategic necessity. Countries like Australia, Germany, Denmark and the EU are already planning and implementing Sovereign AI, while New Zealand remains a customer and not an AI leader. Many overseas AI models are controlled by … Read more

Gen AI for Ethical use of Mātauranga

The image depicts a conceptual representation of Artificial Intelligence (AI) or data analysis, showing a person interacting with holographic data visualizations.

Below is a Gen AI for Ethical use of Mātauranga template statement that can be copied and pasted for use in any educational facility, workplace or other organisation. Please be respectful of the Creative Commons Attribution 4.0 International License associated with this and acknowledge accordingly. Māori data sovereignty and AI governance Data is the source … Read more

AI generated video lessons of not what to do

Inappropriate image of Māori warriors

This YouTube video clip is a perfect example of why AI will not replace our talented people in the screen industry. It was reported in RNZ and in the Spin Off. The Chat GPT AI generated video is just over 10 minutes long and is supposed to be about about keeping your phone silent in … Read more