This article was originally commissioned by Ngā Toki Whakarururanga for a general audience. For a Te Ao Māori perspective, refer to my 2020 article Māori Cultural considerations with Facial Recognition Technology in New Zealand. Since the news attention in February 2024 that Foodstuffs North Island Limited‘s New World and PAK’nSAVE is trailing Facial Recognition Technology … Read more
This post elaborates on my RNZ interview about the Ministry of Social Development (MSD) rolling out Facial Recognition Technology for beneficiaries to self-identity online without the need to visit a MSD office, despite the well documented racism and bias of the systems. The Ministry of Social Development’s decision is lacking a privacy, human rights, and … Read more
A new technological trend of animating images of people is becoming popular with images Māori tipuna and other dead people being animated for fun without knowledge of the offence to Māori, whānau, hapū and Iwi, nor the tikanga breaches. The app is called “My Heritage app”. In the past week I have seen several images … Read more
These high level guidelines have been written by Karaitiana Taiuru who has been involved with Māori Cultural rights, Indigenous and Traditional Knowledge and assisting brands both in New Zealand and internationally for over 25 years. Last updated January 10 2021. The motivation to write this document is to provide an introduction to Māori cultural appropriation … Read more
I have been calling out and educating perpetrators of cultural appropriation for decades. Of the hundreds of responses and abuse mocking me, there is a common theme as follows: As a Maori/Indigenous Person (etc) you wear European clothes, a European watch, use a computer that your people didn’t use to have, drive a car which … Read more
The New Zealand Police, Customs, Ministry of Justice, DIA and other government agencies have a wide arsenal of Facial Recognition technologies with little or no regulation or consultation with Māori. This will likely lead to the likelihood of further widespread discrimination and cultural unsafe practices that will directly impact Māori as we have already seen … Read more
This article discusses the inappropriate and satirical usage of Māori religious icons and racial stereotypes of Māori in the Tasti bar advert that TVNZ recently played on air. The advert is also online here. UPDATE: Tasti apologise and state they will remove the advert. Their media statement here. The advert promotes racism … Read more
Cultural appropriation of taonga Māori online is continually increasing despite the backlash on social media and in the media (mainstream and Māori). Just recently one art shop in Nelson who continued to offer offensive culturally appropriated art, despite apologising to the local Iwi, was forced to shut down. This post provides a number of suggestions … Read more
I was recently interviewed about Cultural Appropriation for an AUT Bachelor of Communication Studies paper about Intercultural Communication. The first part of the interview was via email, then video. I feel that this information may be useful to others, so I am publishing it. 1: Karaitiana, you have spent many years challenging the use of inappropriate … Read more
Stuff wrote a story today about the UK brewer Butcombe producing a Pale Ale called “Haka” featuring a silver or white fern. I did accuse Butcombe of cultural appropriation earlier in 2017 of their Haka branded pale ale. They were among 7 other UK brewers I contacted. In contrast to the other UK brewers whom … Read more
As a descendant of Tūwharetoa, I have no idea if my whakapapa is being offered for sale on TradeMe, just like any other descendant of Tūwharetoa wouldn’t. I agree that the whakapapa is personal property, but not of one individual selling it, but to the whānau, hapū and Iwi that the whakapapa is about. New … Read more
New Zealand businesses continue cultural appropriation of Māori culture in their marketing. I believe that cultural appropriation of Māori has become normalised over multiple generations by New Zealand businesses. We cannot directly blame the businesses, but we need to learn from these experiences and deploy better protection mechanisms and new partnerships to stop appropriation. Firstly, … Read more
BP New Zealand appears to have used Māori culture without consultation, offering Fair Trade coffee that will help you to become more fertile by placing the Polynesian recognised deity of fertility Tiki in the corner of it marketing material. Moreover, the Tiki used in the marketing appears to be a West coast of the North Island … Read more
Belgium Beer brewer Brussels Beer Project removed their offensive beer label within hours of the New Zealand media publishing concerns at the cultural appropriation. This is now the 5th craft brewer this year that has removed offensive beer labels after my complaints. This case differs from the others. In this instance the New Zealand media … Read more
28 hours after writing a public tweet (DM UK media) and a detailed article on my web site accusing UK brewery Rammy Craft of ignoring correspondence regarding culturally offensive beer label, they reply with an explanation and apology. The email reply is copied in full is below. It is frustrating that it took 7 weeks, seeking … Read more
Rammy Craft Ales, a UK brewer producer of the beer labeled Flaori Maori have ignored several communications over the past 7 weeks that their beer label is likely to be offensive to Maori. This is the fourth UK brewery I have approached this year, and the only brewery who has not communicated and or rectified … Read more
A third UK brewery in the past few months has removed offensive to Māori beer labels and apologised after being made aware of the fact. As with the other two cases to date, I used the same letter I originally wrote and modified the names to suit the company and the beer brand. As in … Read more
I was approached by whanau in the UK about the Whakatu beer logo (see below). I was asked if I could/would do anything as I have has some success in the past with such cultural appropriation. After looking at Exmoor marketing document, I agreed. The following images are from the web, not the marketing document. … Read more