In a previous post we commented about the importance of registering your organisation and brand names in social media.
This interesting report shows that 67% of popular tech brands are owned by someone else in Twitter.
The statistics show that regardless of the costs and ID theft by organisations when domain names were first introduced, that organisations are still making the same mistakes for the sake of a small investment of time to search and register names.
The time to register names outweighs the risk, time and finances to regain names in socail media.
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